{"id":122,"date":"2016-11-23T14:43:45","date_gmt":"2016-11-23T14:43:45","guid":{"rendered":"http:\/\/tkcpaper.com.vn\/?p=122"},"modified":"2016-11-23T14:43:45","modified_gmt":"2016-11-23T14:43:45","slug":"mat-khach-hang-chi-vi-bao-bi-xau","status":"publish","type":"post","link":"https:\/\/tkcpaper.com.vn\/?p=122","title":{"rendered":"M\u1ea5t kh\u00e1ch h\u00e0ng ch\u1ec9 v\u00ec bao b\u00ec x\u1ea5u"},"content":{"rendered":"

Hi\u1ec7n nay, nhi\u1ec1u doanh nghi\u1ec7p Vi\u1ec7t v\u1eabn cho r\u1eb1ng ch\u1ec9 c\u1ea7n l\u00e0m ra s\u1ea3n ph\u1ea9m v\u1edbi ch\u1ea5t l\u01b0\u1ee3ng t\u1ed1t l\u00e0 \u0111\u1ee7, tuy nhi\u00ean theo c\u00e1c chuy\u00ean gia, \u0111\u00e2y l\u00e0 quan \u0111i\u1ec3m sai l\u1ea7m, b\u1edfi n\u1ebfu doanh nghi\u1ec7p c\u00f3 s\u1ea3n ph\u1ea9m t\u1ed1t, nh\u01b0ng kh\u00f4ng quan t\u00e2m t\u1edbi bao b\u00ec, nh\u00e3n m\u00e1c, t\u1ea1o d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u ri\u00eang, th\u00ec ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1eabn “d\u1eedng d\u01b0ng” v\u00e0 m\u1ecdi c\u1ed1 g\u1eafng c\u1ee7a doanh nghi\u1ec7p v\u1eabn l\u00e0 tr\u1eafng tay.
\nCh\u1ecb Lan (T\u1eeb Li\u00eam, H\u00e0 N\u1ed9i), cho bi\u1ebft, m\u1ed7i l\u1ea7n b\u00f3c chai t\u01b0\u01a1ng \u1edbt l\u00e0 ch\u1ecb th\u01b0\u1eddng ph\u1ea3i d\u00f9ng con dao c\u1ef1c s\u1eafc v\u00e0 l\u1ea5y h\u1ebft s\u1ee9c l\u1ef1c th\u00ec m\u1edbi ch\u1eb7t \u0111\u01b0\u1ee3c c\u00e1i \u0111\u1ea7u nh\u1ef1a ph\u00eda trong n\u1eafp. “T\u00f4i ph\u1ea3i c\u01b0a qua c\u01b0a l\u1ea1i c\u0169ng v\u00e0i l\u1ea7n m\u1edbi m\u1edf \u0111\u01b0\u1ee3c n\u1eafp chai”. ch\u1ecb Lan n\u00f3i.
\nC\u00f2n m\u1ed9t kh\u00e1ch h\u00e0ng kh\u00e1c th\u00ec l\u1ea1i than phi\u1ec1n l\u00e0 nhi\u1ec1u s\u1ea3n ph\u1ea9m c\u1ee7a Vi\u1ec7t Nam s\u1ea3n xu\u1ea5t nh\u01b0 ly, ch\u00e9n, mu\u1ed7ng,… D\u00f9ng t\u1edbi khi tr\u1ea7y x\u01b0\u1edbc m\u00e0 mi\u1ebfng d\u00e1n gi\u00e1, tem nh\u00e3n v\u1eabn ch\u01b0a bung h\u1ebft keo.<\/p>\n

Bao b\u00ec kh\u00f4ng ch\u1ec9… \u0111\u1ec3 g\u00f3i<\/strong><\/p>\n

Theo \u00f4ng Brian Richard, Gi\u00e1m \u0111\u1ed1c c\u00f4ng ty bao b\u00ec to\u00e0n c\u1ea7u Mead Westvaco Corporation (MWV): “Bao b\u00ec \u1ea3nh h\u01b0\u1edfng r\u1ea5t nhi\u1ec1u t\u1edbi quy\u1ebft \u0111\u1ecbnh l\u1ef1a ch\u1ecdn v\u00e0 mua c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110a s\u1ed1 ng\u01b0\u1eddi ti\u00eau d\u00f9ng r\u1ea5t coi tr\u1ecdng h\u00ecnh th\u1ee9c, m\u1eabu m\u00e3 s\u1ea3n ph\u1ea9m, bao b\u00ec \u0111\u00f3ng g\u00f3i v\u00e0 \u0111\u00e2y \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t trong nh\u1eefng th\u00e1ch th\u1ee9c l\u1edbn \u0111\u1ed1i v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u”.
\nBao b\u00ec, nh\u00e3n m\u00e1c s\u1ea3n ph\u1ea9m l\u00e0 nh\u00e2n t\u1ed1 quan tr\u1ecdng trong vi\u1ec7c th\u1ec3 hi\u1ec7n h\u00ecnh \u1ea3nh h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u. \u0110\u00e2y c\u0169ng \u0111\u01b0\u1ee3c xem l\u00e0 ph\u01b0\u01a1ng ti\u1ec7n h\u1eefu \u00edch \u0111\u1ec3 doanh nghi\u1ec7p (DN) cung c\u1ea5p th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m (h\u1ea1n s\u1eed d\u1ee5ng, n\u01a1i s\u1ea3n xu\u1ea5t, th\u00e0nh ph\u1ea7n s\u1ea3n ph\u1ea9m) cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng.
\nM\u1ed9t s\u1ed1 kh\u00e1ch h\u00e0ng cho r\u1eb1ng, do c\u00e1c DN Vi\u1ec7t Nam ch\u01b0a hi\u1ec3u \u0111\u01b0\u1ee3c t\u1ea7m quan tr\u1ecdng c\u1ee7a bao b\u00ec v\u00e0 \u0111\u00f3ng g\u00f3i s\u1ea3n ph\u1ea9m, v\u1ed1n l\u00e0 y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng t\u1edbi \u1ea5n t\u01b0\u1ee3ng ban \u0111\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1ec1 s\u1ea3n ph\u1ea9m n\u00ean m\u1edbi c\u00f3 chuy\u1ec7n d\u01b0\u1ee3c ph\u1ea9m d\u1ea1ng kem l\u1ecfng ch\u1ee9a trong tu\u00fdp do Vi\u1ec7t Nam s\u1ea3n xu\u1ea5t \u00edt khi n\u00e0o th\u1ea5y c\u00f3 \u0111inh nh\u1ecf tr\u00ean n\u1eafp nh\u1ef1a \u0111\u1ec3 \u0111\u1ee5c l\u1ed7 \u0111\u01b0\u1ee3c h\u00e0n k\u00edn c\u1ee7a tu\u00fdp kem. N\u1eafp nh\u1ef1a chai l\u1ecd \u0111\u1ed3 u\u1ed1ng th\u00ec kh\u00f4ng \u0111\u1ee7 \u0111\u1ed9 b\u00e1m v\u00e0 qu\u00e1 c\u1ee9ng \u0111\u1ec3 m\u1edf. M\u00f4 t\u1ea3 th\u00e0nh ph\u1ea7n dinh d\u01b0\u1ee1ng khi c\u00f3 khi kh\u00f4ng tr\u00ean nh\u00e3n m\u00e1c, khi\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng ho\u00e0i nghi, m\u1eadp m\u1edd v\u1ec1 ngu\u1ed3n g\u1ed1c s\u1ea3n ph\u1ea9m.<\/p>\n

\"\"
\nNhi\u1ec1u doanh nghi\u1ec7p Vi\u1ec7t hi\u1ec7n nay v\u1eabn cho r\u1eb1ng ch\u1ec9 c\u1ea7n l\u00e0m ra s\u1ea3n ph\u1ea9m t\u1ed1t l\u00e0 \u0111\u1ee7<\/em><\/strong><\/p>\n

M\u1ed9t kh\u00e1ch h\u00e0ng \u1edf n\u01b0\u1edbc ngo\u00e0i c\u00f2n ph\u00e0n n\u00e0n: “T\u00f4i r\u1ea5t th\u00edch mua \u0111\u1ed3 Vi\u1ec7t Nam nh\u01b0ng \u0111a ph\u1ea7n r\u1ea5t b\u1ef1c m\u00ecnh khi m\u1edf bao, k\u1ec3 c\u1ea3 m\u1edf n\u1eafp chai. M\u1ed9t s\u1ed1 bao b\u00ec th\u00ec ch\u01b0a m\u1edf \u0111\u00e3 h\u01b0. Ch\u1eb3ng h\u1ea1n nh\u01b0 g\u00f3i k\u1eb9o m\u00e8 x\u1eedng Hu\u1ebf, ch\u01b0a m\u1edf ra nh\u01b0ng ki\u1ebfn \u0111\u00e3 v\u00f4 \u0111\u1ea7y trong bao r\u1ed3i”.
\n\u00d4ng Calvin P.Tran, T\u1ed5ng Gi\u00e1m \u0111\u1ed1c kinh doanh UIMEX M\u1ef9 t\u1ea1i \u0110\u00f4ng Nam \u00c1, Ch\u1ee7 t\u1ecbch Ph\u00f2ng Th\u01b0\u01a1ng m\u1ea1i ng\u01b0\u1eddi Vi\u1ec7t Nam t\u1ea1i M\u1ef9, cho bi\u1ebft: “Bao b\u00ec, nh\u00e3n m\u00e1c s\u1ea3n ph\u1ea9m l\u00e0 nh\u00e2n t\u1ed1 quan tr\u1ecdng trong vi\u1ec7c th\u1ec3 hi\u1ec7n h\u00ecnh \u1ea3nh h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u. \u0110\u00e2y c\u0169ng \u0111\u01b0\u1ee3c xem l\u00e0 ph\u01b0\u01a1ng ti\u1ec7n h\u1eefu \u00edch \u0111\u1ec3 DN cung c\u1ea5p th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m (h\u1ea1n s\u1eed d\u1ee5ng, n\u01a1i s\u1ea3n xu\u1ea5t, th\u00e0nh ph\u1ea7n s\u1ea3n ph\u1ea9m) cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Ngo\u00e0i ra, thi\u1ebft k\u1ebf bao b\u00ec s\u1ea3n ph\u1ea9m \u0111\u1eb9p c\u0169ng th\u1ec3 hi\u1ec7n t\u00ednh chuy\u00ean nghi\u1ec7p trong vi\u1ec7c x\u00e2y d\u1ef1ng v\u00e0 b\u1ea3o v\u1ec7 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a DN”.
\nC\u00e1c chuy\u00ean gia marketing c\u0169ng cho r\u1eb1ng ch\u1ea5t l\u01b0\u1ee3ng l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a s\u1ea3n ph\u1ea9m nh\u01b0ng bao b\u00ec, nh\u00e3n m\u00e1c chi\u1ebfm m\u1ed9t ph\u1ea7n quan tr\u1ecdng trong vi\u1ec7c kinh doanh. V\u00f4 s\u1ed1 m\u1eb7t h\u00e0ng t\u01b0\u01a1ng t\u1ef1 nhau, trong khi ch\u01b0a bi\u1ebft ch\u1ea5t l\u01b0\u1ee3ng ra sao nh\u01b0ng s\u1ea3n ph\u1ea9m c\u1ee7a DN n\u00e0o c\u00f3 bao b\u00ec, nh\u00e3n m\u00e1c \u1ea5n t\u01b0\u1ee3ng, ti\u1ec7n l\u1ee3i s\u1ebd chi\u1ebfm \u01b0u th\u1ebf.<\/p>\n

Th\u01b0\u01a1ng hi\u1ec7u t\u1ed1t nh\u1edd bao b\u00ec \u0111\u1eb9p!<\/strong><\/p>\n

D\u1eabn m\u1ed9t kh\u1ea3o s\u00e1t \u0111\u01b0\u1ee3c Ph\u00f2ng Th\u01b0\u01a1ng m\u1ea1i v\u00e0 C\u00f4ng nghi\u1ec7p (VCCI) th\u1ef1c hi\u1ec7n, b\u00e0 Nguy\u1ec5n Th\u1ecb Th\u01b0\u01a1ng Linh, Ph\u00f3 Gi\u00e1m \u0111\u1ed1c VCCI C\u1ea7n Th\u01a1, cho bi\u1ebft th\u1ef1c t\u1ebf m\u1ea3ng ph\u00e1t tri\u1ec3n th\u1ecb tr\u01b0\u1eddng v\u00e0 nghi\u00ean c\u1ee9u ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m h\u1ea7u nh\u01b0 kh\u00f4ng \u0111\u01b0\u1ee3c DN quan t\u00e2m v\u00e0 \u0111\u1ec1 c\u1eadp trong chi\u1ebfn l\u01b0\u1ee3c d\u00e0i h\u1ea1n c\u1ee7a m\u00ecnh. Do \u0111\u00f3, vi\u1ec7c \u0111\u00e1nh gi\u00e1 v\u00e0 \u0111o l\u01b0\u1eddng \u1ea3nh h\u01b0\u1edfng c\u1ee7a bao b\u00ec, nh\u00e3n m\u00e1c, xu h\u01b0\u1edbng ti\u00eau d\u00f9ng \u0111\u1ec3 x\u00e2y d\u1ef1ng v\u00e0 qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u cho DN l\u00e0 vi\u1ec7c l\u00e0m c\u1ea7n thi\u1ebft.
\n\u0110\u1eb7c bi\u1ec7t, v\u1ec1 v\u1ea5n \u0111\u1ec1 n\u00e0y, \u00f4ng Calvin P. Tran cho r\u1eb1ng, \u0111\u1ec3 \u0111\u01b0a s\u1ea3n ph\u1ea9m ra th\u1ecb tr\u01b0\u1eddng trong v\u00e0 ngo\u00e0i n\u01b0\u1edbc, DN c\u1ea7n t\u00ecm \u0111\u01b0\u1ee3c \u0111\u1ea1i l\u00fd v\u00e0 nh\u00e0 ph\u00e2n ph\u1ed1i, quan h\u1ec7 t\u1ed1t v\u1edbi t\u1ea5t c\u1ea3 c\u00e1c c\u00f4ng ty n\u00e0o quen bi\u1ebft, t\u1ef1 m\u1edf c\u00f4ng ty ho\u1eb7c t\u00ecm \u0111\u1ed1i t\u00e1c, c\u0169ng nh\u01b0 h\u1ee3p t\u00e1c v\u1edbi c\u00f4ng ty chuy\u00ean v\u1ec1 xu\u1ea5t nh\u1eadp kh\u1ea9u\u2026 \u0110\u1ed1i v\u1edbi h\u00e0ng h\u00f3a xu\u1ea5t kh\u1ea9u, ch\u1ee9c n\u0103ng v\u1eadn chuy\u1ec3n, b\u1ea3o qu\u1ea3n c\u1ee7a bao b\u00ec r\u1ea5t quan tr\u1ecdng. \u0110\u1eb7c bi\u1ec7t n\u1ebfu h\u00e0ng h\u00f3a ph\u1ea3i tr\u1ea3i qua m\u1ed9t ch\u1eb7ng \u0111\u01b0\u1eddng kh\u00e1 d\u00e0i \u0111\u1ec3 \u0111\u1ebfn tay ng\u01b0\u1eddi ti\u00eau d\u00f9ng cu\u1ed1i c\u00f9ng \u1edf th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau.<\/p>\n

\"\"<\/p>\n

Do v\u1eady, theo \u00f4ng Calvin P. Tran, bao b\u00ec c\u1ea7n ph\u00f9 h\u1ee3p v\u1edbi lo\u1ea1i h\u00ecnh v\u1eadn chuy\u1ec3n (t\u00e0u bi\u1ec3n, m\u00e1y bay, xe t\u1ea3i, h\u00e0ng r\u1eddi, h\u00e0ng container,…). K\u00edch th\u01b0\u1edbc ph\u00f9 h\u1ee3p \u0111\u1ec3 d\u1ec5 d\u00e0ng trong vi\u1ec7c l\u01b0u kho b\u00e3i, tr\u00ean nh\u1eefng pallet ho\u1eb7c trong container, \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c y\u00eau c\u1ea7u v\u1ec1 \u0111\u1ed9 b\u1ec1n, d\u1ebbo dai \u0111\u1ec3 ch\u1ecbu \u0111\u01b0\u1ee3c s\u1ef1 va ch\u1ea1m, k\u00e9o, \u0111\u1ea9y trong qu\u00e1 tr\u00ecnh l\u01b0u tr\u1eef, b\u1ed1c x\u1ebfp v\u00e0 v\u1eadn chuy\u1ec3n\u2026<\/p>\n

Tuy nhi\u00ean, \u00f4ng Calvin P. Tran c\u0169ng cho bi\u1ebft, c\u00e1c DN Vi\u1ec7t Nam th\u01b0\u1eddng c\u00f3 xu h\u01b0\u1edbng s\u1eed d\u1ee5ng chung m\u1ed9t lo\u1ea1i bao b\u00ec \u0111ang l\u01b0u h\u00e0nh tr\u00ean th\u1ecb tr\u01b0\u1eddng n\u1ed9i \u0111\u1ecba \u0111\u1ec3 xu\u1ea5t kh\u1ea9u. N\u1ebfu kh\u00f4ng xem x\u00e9t c\u1ea9n tr\u1ecdng, vi\u1ec7c n\u00e0y c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn nh\u1eefng h\u1eadu qu\u1ea3 nghi\u00eam tr\u1ecdng nh\u01b0 b\u1ecb kh\u00e1ch h\u00e0ng t\u1eeb ch\u1ed1i l\u00f4 h\u00e0ng, kh\u00f4ng tr\u1ea3 ho\u1eb7c ch\u1eadm tr\u1ea3 ti\u1ec1n h\u00e0ng v\u00ec kh\u00e1ch h\u00e0ng ho\u1eb7c ch\u00ednh ph\u1ee7 c\u1ee7a n\u01b0\u1edbc nh\u1eadp kh\u1ea9u b\u1eaft bu\u1ed9c nh\u00e0 xu\u1ea5t h\u00e0ng ph\u1ea3i kh\u1eafc ph\u1ee5c l\u1ed7i \u0111\u00e3 g\u00e2y ra, b\u1ecb \u0111\u00f3ng ph\u1ea1t, quan tr\u1ecdng h\u01a1n l\u00e0 vi\u1ec7c n\u00e0y \u0111\u00e3 l\u00e0m x\u1ea5u \u0111i h\u00ecnh \u1ea3nh \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n

Do v\u1eady, tr\u01b0\u1edbc khi ti\u1ebfn h\u00e0nh xu\u1ea5t kh\u1ea9u h\u00e0ng h\u00f3a, m\u1ed9t trong nh\u1eefng v\u1ea5n \u0111\u1ec1 \u01b0u ti\u00ean m\u00e0 nh\u00e0 xu\u1ea5t kh\u1ea9u c\u1ea7n l\u01b0u \u00fd l\u00e0 n\u1eafm r\u00f5 c\u00e1c quy \u0111\u1ecbnh v\u1ec1 ng\u00e0nh h\u00e0ng, s\u1ea3n ph\u1ea9m m\u00e0 m\u00ecnh c\u1ea7n xu\u1ea5t kh\u1ea9u.<\/p>\n

Tuy nhi\u00ean, chuy\u00ean gia Ph\u1ea1m Ti\u1ebfn D\u0169ng, Ph\u00f3 Gi\u00e1m \u0111\u1ed1c C\u00f4ng ty c\u1ed5 ph\u1ea7n T\u01b0 v\u1ea5n qu\u1ea3n l\u00fd kinh t\u1ebf Economica Vi\u1ec7t Nam, cho bi\u1ebft khi \u00f4ng khi \u0111i th\u1ef1c t\u1ebf hai DN s\u1ea3n xu\u1ea5t g\u1ea1o xu\u1ea5t kh\u1ea9u l\u1edbn \u1edf An Giang l\u00e0 C\u00f4ng ty c\u1ed5 ph\u1ea7n H\u01b0ng L\u00e2m (th\u00e0nh ph\u1ed1 An Giang) v\u00e0 C\u00f4ng ty c\u1ed5 ph\u1ea7n Xu\u1ea5t nh\u1eadp kh\u1ea9u Th\u1ecbnh Ph\u00fa (th\u1ecb x\u00e3 T\u00e2n Ch\u00e2u) th\u00ec \u0111\u01b0\u1ee3c bi\u1ebft DN ch\u1ee7 y\u1ebfu ch\u1ec9 xu\u1ea5t h\u00e0ng qua m\u1ea1n t\u00e0u (FOB).
\n“Bao b\u00ec s\u1ea3n ph\u1ea9m c\u1ee7a H\u01b0ng L\u00e2m r\u1ea5t \u0111\u1eb9p, nh\u01b0ng kh\u00f4ng c\u00f3 ch\u1eef H\u01b0ng L\u00e2m n\u00e0o m\u00e0 ho\u00e0n to\u00e0n do \u0111\u1ed1i t\u00e1c n\u01b0\u1edbc ngo\u00e0i \u0111\u1eb7t in, t\u1ef1 ph\u00e2n ph\u1ed1i. S\u1ea3n ph\u1ea9m c\u1ee7a Th\u1ecbnh Ph\u00fa th\u00ec c\u00f3 ghi “Product of Vietnam”, nh\u01b0ng c\u0169ng ch\u1eb3ng c\u00f3 ch\u1eef Th\u1ecbnh Ph\u00fa n\u00e0o. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y v\u00ec kh\u00f4ng quan t\u00e2m t\u1edbi bao b\u00ec khi xu\u1ea5t kh\u1ea9u n\u00ean c\u00e1c DN \u0111\u00e3 m\u1ea5t tr\u1eafng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh khi xu\u1ea5t kh\u1ea9u ra n\u01b0\u1edbc ngo\u00e0i”, \u00f4ng D\u0169ng nh\u1eadn x\u00e9t.<\/p>\n

\u00d4ng D\u0169ng c\u0169ng n\u00eau ra “m\u1ed9t s\u1ea3n ph\u1ea9m kh\u00e1c r\u1ea5t ph\u1ed5 bi\u1ebfn \u1edf An Giang c\u0169ng r\u01a1i v\u00e0o ho\u00e0n c\u1ea3nh t\u01b0\u01a1ng t\u1ef1, \u1ea5y l\u00e0 c\u00e1 tra. Ch\u1eb3ng th\u1ebf m\u1edbi c\u00f3 chuy\u1ec7n \u1edf m\u1ed9t v\u00f9ng \u0111\u1ea5t tr\u00f9 ph\u00fa tr\u00ean l\u00e0 l\u00faa g\u1ea1o, d\u01b0\u1edbi l\u00e0 t\u00f4m c\u00e1 nh\u01b0 An Giang m\u00e0 v\u1eabn c\u00f3 nhi\u1ec1u DN “treo ao”. \u0110i\u1ec1u n\u00e0y, m\u1ed9t l\u1ea7n n\u1eefa kh\u1eb3ng \u0111\u1ecbnh c\u00e1c DN Vi\u1ec7t m\u1eb7c d\u00f9 c\u00f3 s\u1ea3n ph\u1ea9m t\u1ed1t, nh\u01b0ng ch\u01b0a th\u1ec3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u ri\u00eang, m\u1ed9t ph\u1ea7n do thi\u1ebfu ch\u00fa tr\u1ecdng thi\u1ebft k\u1ebf, bao b\u00ec m\u1eabu m\u00e3 ri\u00eang bi\u1ec7t”.<\/p>\n

\u00d4ng Kim Hyeonjoo, Gi\u00e1m \u0111\u1ed1c Hi\u1ec7p h\u1ed9i c\u00e1c doanh nghi\u1ec7p thi\u1ebft k\u1ebf H\u00e0n Qu\u1ed1c (KDFA), Gi\u00e1m \u0111\u1ed1c C\u00f4ng ty Sam Partners (H\u00e0n Qu\u1ed1c)
\n——————————-
\nBao b\u00ec kh\u00f4ng ch\u1ec9 gi\u00fap ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 \u0111\u01b0\u1ee3c nh\u1eefng th\u00f4ng s\u1ed1 c\u1ee5 th\u1ec3, ch\u00ednh x\u00e1c c\u00e1c lo\u1ea1i s\u1ea3n ph\u1ea9m \u0111\u1ecbnh mua, m\u00e0 c\u00f2n gi\u00fap b\u1ea3o qu\u1ea3n ch\u1ea5t l\u01b0\u1ee3ng h\u00e0ng ho\u00e1 trong qu\u00e1 tr\u00ecnh v\u1eadn chuy\u1ec3n v\u00e0 ti\u00eau d\u00f9ng. \u0110\u1eb7c bi\u1ec7t, bao b\u00ec s\u1ebd gi\u00fap t\u1ea1o d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, t\u00ednh \u0111\u1eb7c th\u00f9 ri\u00eang c\u1ee7a t\u1eebng lo\u1ea1i h\u00e0ng ho\u00e1, t\u1eebng qu\u1ed1c gia. V\u00ec v\u1eady, c\u1ea7n \u0111\u01b0a nh\u1eefng h\u00ecnh \u1ea3nh mang t\u00ednh v\u0103n ho\u00e1 d\u00e2n t\u1ed9c, t\u00ednh khoa h\u1ecdc, t\u00ednh ti\u1ec7n d\u1ee5ng m\u1ed9t c\u00e1ch h\u00e0i ho\u00e0 \u0111\u1ec3 t\u1ea1o s\u1ef1 th\u00edch th\u00fa cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n","protected":false},"excerpt":{"rendered":"

Hi\u1ec7n nay, nhi\u1ec1u doanh nghi\u1ec7p Vi\u1ec7t v\u1eabn cho r\u1eb1ng ch\u1ec9 c\u1ea7n l\u00e0m ra s\u1ea3n ph\u1ea9m v\u1edbi ch\u1ea5t l\u01b0\u1ee3ng t\u1ed1t l\u00e0 \u0111\u1ee7, tuy nhi\u00ean theo c\u00e1c chuy\u00ean gia, \u0111\u00e2y l\u00e0 quan \u0111i\u1ec3m sai l\u1ea7m, b\u1edfi n\u1ebfu doanh nghi\u1ec7p c\u00f3 s\u1ea3n ph\u1ea9m t\u1ed1t, nh\u01b0ng kh\u00f4ng quan t\u00e2m t\u1edbi bao b\u00ec, nh\u00e3n m\u00e1c, t\u1ea1o d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u ri\u00eang, […]\n","protected":false},"author":1,"featured_media":123,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"_links":{"self":[{"href":"https:\/\/tkcpaper.com.vn\/index.php?rest_route=\/wp\/v2\/posts\/122"}],"collection":[{"href":"https:\/\/tkcpaper.com.vn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tkcpaper.com.vn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tkcpaper.com.vn\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tkcpaper.com.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=122"}],"version-history":[{"count":1,"href":"https:\/\/tkcpaper.com.vn\/index.php?rest_route=\/wp\/v2\/posts\/122\/revisions"}],"predecessor-version":[{"id":125,"href":"https:\/\/tkcpaper.com.vn\/index.php?rest_route=\/wp\/v2\/posts\/122\/revisions\/125"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tkcpaper.com.vn\/index.php?rest_route=\/wp\/v2\/media\/123"}],"wp:attachment":[{"href":"https:\/\/tkcpaper.com.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=122"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tkcpaper.com.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=122"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tkcpaper.com.vn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=122"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}